Pure 01-day contact lenses

Pure 01-day is a disposable hydrogel contact lens with UVA/UVB protection. The breathable material helps to keep your eyes healthy and white. The lens has high water content and moisture retention for a comfortable use all day. Thanks to the aspheric optics your vision will be sharp and with reduced halos and glare.

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Perfect lenses for an active life

Pure is a private brand developed by Nordic Vision Retail which is a Nordic cooperation for independent special retail chains in the field of optics. Pures´ purpose is to enhance customer loyalty in the highly competitive online market for lenses. Pure displays as an active, high quality brand with useable and easy products for active nordic people.

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Find the retailer in your country

We are over a hundred opticians based in Sweden, who all work under their own brand. Find your nearest local swedish optician here.

Alliance Optikk is a professional chain of opticians with over 70 stores across Norway. With knowledge and history about your eyes and your vision, we find the right solutions for you today.

Nyt Syn is a Danish independent optician chain with 67 stores across the country with focus on professionalism, passion and high quality.

Pure 30-days PRO

Pure 30-days PRO is a monthly high water content silicon hydrogel lens that is comfortable to wear from morning to night. The aspheric optics provides sharper vision in lower lights while reducing halos and glare. The innovative technology keeps the lens moist and provides crisp vision even after using digital devices for many hours. The breathable material helps to keep your eyes healthy and white. Pure 30-days PRO is approved for 7 days continuous wear with a 30-day replacement schedule.