About Pure

Pure is a private brand developed by Nordic Vision Retail which is a Nordic cooperation for independent special retail chains in the field of optics. Pures´ purpose is to enhance customer loyalty in the highly competitive online market for lenses. Pure displays as an active, high quality brand with useable and easy products for active nordic people.

The innovative technology keeps the lens moist and provides crisp vision even after using digital devices for many hours. The breathable material helps to keep your eyes healthy and white. The lens is comfortable to wear thanks to its moisture retention. The lens is engineered for stability and minimal rotation.

Find the retailer in your country

We are over a hundred opticians based in Sweden, who all work under their own brand. Find your nearest local swedish optician here.

Alliance Optikk is a professional chain of opticians with you as the customer in focus.

We are a group of independent optics stores. We provide a range of tools and competencies to our members. Our focus is to empower our members to grow and develop their business and make them experience great passion for their stores.